The ever changing nature of journalism in lieu of new technological developments has been heavily discussed in this blog, but what of the use of blogging itself as a tool for journalists in the online environment.
explains a number of advantages that blogging provides over other media.
One of many examples he outlines in his article is that blogging journalists don’t need someone to tell them who the readers are and what they want. This is because their readers are already on their blogs, posting who they are and what they think effectively cutting out middlemen such as editors in the delivery of news to the audience. This also applies to official sources such as PR spokespeople and firms. Story leads can now be discovered from the posting of comments and other communications related to the blog i.e. emails. As Bradshaw explains journalists can also use their blogs to “put the call out” for information and sources once they are pursuing a story and may utilize the public nature of the reporting process to pressure official sources to reply; a form of crowdsourcing.
Obviously these are just a few examples of the advantages blogging could provide to journalists but clearly it has potential for use as a powerful tool to help journalists succeed in the rapidly expanding online environment.
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